How effective is the combination of your main product and ancillary task?

1) Location Digipak: Music Video: (insert establishing/location shot screengrab from video)

• We had planned from the beginning that we would specifically go out to a location that would entierely consists of nature-filled areas, and places that would be regarded as almost "dreamy". But also, we have contrasted location footage.... using relatively "normal" footage, up to an almost disturbing shot of the artist sitting in a bath, almost transitioning to something unknown to the audience, representing the artist of being somewhat twisted and lost, but still appealing and alluring to the audience. In this respect, she is almost like Florence Welch and her bizarre personality. To be more specific, the ancillary task is relating to part of the music video as they are both set in a 'mystical' forest.

(insert screengrab of music video footage of me in bath) 2) Hiding the artist's identity by wearing a mask, or covering the face with another prop. Digipak: (these panels were the first drafts, I then went on to change them as I felt that they were not strong enough to represent the artist) Music Video: (insert screen grab of artist in mask/prop in video)

To conclude....

• I found this concept of hiding the artist's identity to be very fascinating, as not many artists do this. Visually, this was evident throughout the digipak and the music video and I think it went very well, as the audience would get a feeling of curiousity and even find the concept slightly extraordinary. To adapt on this, I used editing software and encorporated in final cut overlays of trees and various scenes in the music video to make the artist appear almost inhuman.


• Overall, the main product and the ancillary tasks fit together, in terms of the concept of nature and wearing props to cover the artist's identity, and they would generally fit into the genre of baroque-pop and possibly dream-pop.