Digi Packs

What is a Digi-pack?
A "Digi-pack" is a CD package which is promoting the Album and representing the artist/band. It is usually made out of cardboard which when opened, it folds out, and the CD is usually in the middle.

What makes an effective Digi-pack?

• A colour scheme and/or design throughout.
• Cover Art/Illustration to grab the viewer's attention and interest.
• Folds out or into an image.
• Contrasting and strong colours; again to get the audience's interest.
• Theme throughout the digi-pac.
• The concept either simplistic, or one which purposely stands out (Strong) dependent on the genre.
• Photo's of the band/artist. (usually used in some of the panels)

Planning Task 13) CD Cover designs 2

We have decided to name our artist "Madelyn Faith" as we felt that this name is feminine and has a slight 'ring' to it. We also have said that this is similar to other female artists such as Duffy, Kate Bush and how they've just used their name to portray their stamp to their music.

These are the fonts we have picked out that are most suited to our genre.

We agreed that the first font -- Quilted Butterfly is more suitable to our chosen genre because it has a "Alice In Wonderland" look and it's quite abstract.

Planning Task 13) CD Cover designs

In this lesson, myself and Laura created two examples of potential digipacks. After discussing what designs we should include, we decided to pick out the best parts of the digipacks and to choose how good it may look once created. We have a number of ideal aspects of which we will definitely include in the digi-pack.

- Pale pattern or pale colours through out

- Have a "vintage" feel and look

- May use polaroid photographs (may have to resort to a editing software to successfully do this)

- Establishing shot/ close up of the artist wearing mask.

- Portray the artist as pale looking, wearing flowy outfits.... edited in Photoshop (overlay/exclusion of warm colours)

Merchandising

http://sleevage.com/the-white-stripes-icky-thump/

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This is The White Stripes merchandise products. They have created illustrated memory sticks which fans can buy and use for everyday use. I find that merchandising is extremely important when it comes to creating a digipack, so that it can be another step for new artists to become popular. This may be a potential idea that my group can do, if there's enough time.

Research Task 16) CD Cover research

Album cover/ Digipack Influences.

Fabulous Diamonds: 7 Songs. This album cover struck my attention because this photograph is so simple, yet very strange. I wouldn't use something like this as the artist is solo and not a duet.

I really like Santogold's album - contrasting Black & White and how she looks like she's vomiting glitter - it's giving out the feel that she's glamourous and has a slight edge. Very simple theme, and the font fits in with the genre.

I also liked Vega4's "You and Others" - very relative to my artist and the genre, with the simple photograph of forest trees.