Research Task 19) Audience Research 2

These are the results from the respondents in which myself and Laura asked sixth formers a number of questions to fill in on the questionnaire we'd given them. There were multiple choice answers; such as "What is your favourite genre?" and the majority of people put down RnB.

Research Task 18) Audience research 1

This is the questionnaire I had used to conduct the study.

Research Task 1) Brief

The task I have been set is to create a "promotional package" for the release of an album, and to include a music promo video together with two of the three options:

- Website homepage for the band/artist
- Design a album cover for the band
- Magazine advert for the band/album

The aim is to create your own artist, and using the original song, but recreate the artist for the music video.

Research Task 17) Record Label research 1

Island Records is a record label that was founded by Chris Blackwell in Jamaica. It was based in the United Kingdom for many years and is now owned by Universal Music Group. The label now operates as a division of The United Def Jam Music Group in the United States and as a standalone label in the United Kingdom (also known as Island Records Group or Universal Island).

• Myself & Laura have decided to use Island as our record label due to their vast range of popular artists, who were previously not well known. Artists such as Ladyhawke, Florence & The Machine, Tori Amos, Bombay Bicycle Club, The Killers, and Brandon Flowers are all associated with this label and I felt that our artist would be well suited to this record label.

Research Task 17) Record Label Research 2

Rough Trade Records is an independent record label based in London. It started in 1978 by Geoff Travis. The label grew out from Rough Trade Shop in West London after records found in North America and shipped back to the UK and then became independent in 1982 but went bankrupt in 1991 and re-launched in 2000. Rough Trade specialised in European post-punk and other alternative rock.
Many bands are signed to this record label, a wide variety. Arcade Fire, The Libertines, The Moldy Peaches, Mystery Jets and The Strokes are signed.

Research Task 17) Record Label Research 3

XL Recordings is a British independant record label which was launched in 1989 by Tim Palmer, Nick Halkes and Richard Russell, with Beggars Banquet Records to start launching Rave and Dance music. The label has grown into one of the most commercially successful and influential independant records in the world.
XL Recordings have moved on from Dance and Rave music, and had recently starting signing into other genres such as freak-folk, alternative rock, hip-hop and UK Garage. Also, they have signed into the indie genre. They have signed up a range of bands such as Basement Jaxx, Friendly Fires, Sigur Rós, The xx, Dizzee Rascal, Radiohead and Vampire Weekend.

Poster Analysis

Album Analysis #1

Research Task 10) Theories 2 (Vernallis)

Carol Vernallis' theory explains the "kindest cuts" functions and meanings in music video editing.

Editing in Pop videos: The editing must keep the audience in the present moment e.g. aims to stop the audience from focusing on the image rather than the music itself, or music over image.
Uses small sections of continuity editing; montage and juxtaposition. The rules od continuity editing are usually broken. There are, however, shots that compare up in a complimentary way such as edits that anticipate a gesture in a shot that tracks through. e.g. shot of artist dancing and fast edits are used inbetween.

Graphic match is also used in pop videos
Shots such as the dolly, track, high angle shots are the most common to use in Pop videos.


Alejandro is a good example that matches to the theoy due to Lady Gaga as there are constant use of track and quick cuts used in the video. It also fits in with the theory due to her constant change in costume.

Research Task 11) Theories 3 (Goodwin)

"Go Do" - Jónsi